Is the “Tool Du Jour” the Right Tool for the Job?
How many times have you gone to a conference and come home with a shiny new research tool you’re just dying to use? It might be the newest tool in your box but that doesn’t make it the right one for the job. And, you might actually be using the wrong toolbox altogether.
Most user research is Qualitative, Evaluative, and Solution-framed.
- We look at why users do certain things, taking note of patterns, regularity, and differences.
- We look at how well things are working, whether or not they’re supporting the needs of our users.
- We ask questions about offerings and solutions that already exist.
Coming at your user research from a different perspective may yield richer insights.